Preview: IBM Press Releases - Consumer Products - United States
IBM Press Releases - Consumer Products - United States
IBM Press Releases
Published: Fri, 03 Sep 2010 04:09:38 GMT
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IBM Helps MarineMax Drive Smarter Retail Operations
Mon, 11 Jan 2010 02:05:03 GMT
IBM announced today that MarineMax, (NYSE: HZO), the largest recreational boat retailer in the United States, is using IBM business analytics to streamline operational planning, improve decision-making, and enforce more consistent, collaborative information access across the company. Since implementing the solutions, the retailer has been able to cut inventory costs, improve return on marketing spending, and reduce overall planning cycles from months to just a few weeks, among other benefits.
Vineyard Vines Uses IBM Technology to Merge and Personalize Retail Shopping Channels
Mon, 11 Jan 2010 02:03:57 GMT
IBM today announced that Vineyard Vines, a mid-sized lifestyle brand and retailer of preppy clothing, is using IBM technology to bridge the gap between its various shopping channels while providing customers with a more targeted and personalized shopping experience based on their purchasing history and preferences.